The Campaign Sherpa Website Tag Audit Report provide a snapshot summary of website performance and identify if any tagging or data collection issues are present.


An overall website tag audit score is generated based on the grade of each weighted category. A detailed report accompanies
the overview, identifying each instance and page where an issue was flagged. For example, the Campaign Sherpa Website Tag
Audit detailed report will identify a URL firing duplicate analytics tags, or flag a URL that is not collecting any analytics data.


The comprehensive website audit report ensure data accuracy, and provide actionable insights for improving data collection
and website performance, effectively allowing organizations to make the most of their data.